Home > Reviews > Product Review: Lay’s Chicken & Waffle Potato Chips

Product Review: Lay’s Chicken & Waffle Potato Chips

“Short of examining the entire history of each individual participating, short of anatomizing each soul, what hope has anyone of understanding a Situation?” —Thomas Pynchon, from the novel V.

So, what is the situation here? We have chicken. We have waffles. From what I’ve heard, the combination is wildly popular in the deep American South. Then we have a potato chip company, trying to fuse the two into a flat, crunchy, wafer-like substance.

We’ll start at the beginning—what do we know about chickens? They taste good, especially when cooked and slathered in any variety of sauces—teriyaki, barbecue, sweet & sour, the list goes on—but what business do they have canoodling with potato chips?

And the waffle—a doughy member of the cake family, commonly stamped with a gridded pattern of craters that house syrup, butter, and any other condiment desired by the diner.

Then comes Lay’s, a potato chip manufacturer with origins in the American state of Ohio. Of what interest is a soul food classic to a corporate giant? All signs point to something vile, sinister, and altogether dastardly that will probably in one way or another screw over immigrants or the lower class.

Prelude to the taste test: I properly cleansed my palate—three saltines, washed down with a glass of water. Room temperature, lingering between 69 and 70 degrees, Farenheit. Optimal for ingestion, and its successor, digestion. Comfortable seat. Napkins. Hands washed. Heart at resting rate. Other vital signs—appeared to be normal.

Presentation: The chips had a very light tannish-orange color to them. They didn’t differ in basic appearance from any other potato-based crisp product I have ever consumed. I briefly thought, in a flight of whimsy, that it would be pleasantly delightful if Lay’s had invested in the research and development necessary to produce a waffle-like grid pattern on each individual chip. Then my mind came back to earth, and I chuckled at the notion of how ridiculous that would be.

Initial impression: First chip, of an ovoid shape, equal in area to four quarters, American. There was a noticeable transfer of oil onto my fingers. The crunch, nothing special. If Lay’s thinks they’re gonna come into my house with a groovy new product, believing that I’m not hip to chip culture, and then drop a lackluster crack-a-lack on me, well, then, they’ve got another thing coming. I’m not saying it was a bad crunch. It could have been better. Yet, I couldn’t help but wonder, was this a sly allusion to the delicate, yet noticeable crust of an expertly-crafted waffle, or the first bite of a fried-chicken drumstick, where there is a palpable crunch, but not in an overpowering manner? If so, well-played. If not, then I give them a hearty “eh.”

Taste: I suppose I could have just said this at the beginning—the chips just taste like syrup.

  1. February 25, 2013 at 7:01 pm

    I just bought a bag today. Thanks for the review!

    • February 25, 2013 at 8:55 pm

      Your thoughts? Did you like them?

      • February 25, 2013 at 10:18 pm

        I do like them in a weird kind of way! It’s amazing how the maple syrup/waffle taste hits first, then the chicken taste. I don’t think I’ll buy another bag, but glad to have tried them. Have you had any luck finding the other two flavors?

  2. February 26, 2013 at 10:29 am

    I can’t wait for Corned Beef Nacho flavor!

    • February 26, 2013 at 3:51 pm

      It will be here soon. The people are sick of cliched flavors like sour cream and onion, nacho, etc. Let the revolution begin!

      • February 26, 2013 at 5:16 pm

        I’m investing in Prilosec before the stock jumps!

  3. February 27, 2013 at 3:18 pm

    try the flamin’ hot cheetos and bacon cheese balls and cheddar chex mix, my secret freak junk food addictions – thanks for reading – enjoying your blog – beth

    • February 28, 2013 at 5:21 pm

      What are these bacon cheese balls you speak of and where can I find them?

      • February 28, 2013 at 8:01 pm

        bacon cheese balls are one of the true wonders of the world. they are at first somewhat shocking, then instantly addictive. i became an addict of these in australia, the only place i know that sells them, for some reason most of their junky crunchy snacks have an added ‘meat’ element to them. they are amazing. b

  4. Amy
    March 27, 2013 at 6:51 pm

    I have tried the cheesy garlic bread chips and I LOVED them, so much so that I voted in the stupid contest. Great post 🙂

    • March 27, 2013 at 7:48 pm

      I haven’t gotten around to trying the other flavors yet. I’ll probably call in sick Friday, grab a few bags, make a nice little three-day weekend out of it.

  5. April 3, 2013 at 6:55 pm

    LOL lackluster crack-a-lack. I’d have to try the real thing first before the chips. They can’t top Flamin Hot Cheetos con limon.

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