Home > Observation > Rebranding A Classic Feminine Product

Rebranding A Classic Feminine Product

Issue: you just don’t see funny tampon commercials.

Cause of issue: lack of innovation and creative stagnation in marketing this product stems from the lunar-like cyclicity of the feminine, ahem, time, which leads tampons to be designated as a need, not a want, causing top napkin producers to take sales for granted.

Solution: rebrand the product.

For this rebranding, our ideal situation would have been to land famed pitchman Billy Mays, but as we all know, it’s been seven years since he mainlined his last speedball of OxiClean, sending him screaming enthusiastically into the Great Void.

It’s okay, with the internet, we can find an impersonator.

tampondaddy

Our Billy Mays impersonator

 

So then we move on to the name. The most obvious choice was to christen the product Tampon Daddy.

That probably needs an explanation.

Well I’ve got one.

The name adds a subtle masculine aspect to a product that has, historically, captured nearly 100% of its sales from a demographic of child-bearing age females. It’s time for tampons to break into a new market—a market that has the potential to double sales.

How are we going to sell Tampon Daddy to men? You make tampons sexy again.

And how do you do that? I……don’t know.

Oh yeah, back to the beginning: the issue was that tampon commercials aren’t funny.

So I guess come up with a tampon commercial featuring a Billy Mays impersonator that portrays the product in a very hilarious, sexy light, and somehow opens an educated discussion on why men aren’t using these things, all while not alienating women.

Boring tampon commercial problem solved.

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  1. July 27, 2016 at 8:15 am

    And yet not.
    I don’t know this Billy Mays fellow. He bit the big one? Didn’t the Shamwow guy plutz as well? Is there something risky about the pitchman business? Or just fatal self-loathing?

    • July 27, 2016 at 6:53 pm

      I think it’s just a risky business…..one day you’re inhaling toxic cleaning products, the next you’re handling sharp knives, all while dodging sabotage from power-hungry up-and-comers, then laying awake at night, trying to convince yourself that all these products truly are the greatest thing to bless humanity……

      • July 28, 2016 at 8:03 am

        Yeah, it’s a slippery, cling-free slope.

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